Privacy Policy
Last updated: April 2025Introduction
Velvee Beauty Ltd ("Velvee", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website velvee.co.uk or make a purchase with us.
By using our website, you agree to the collection and use of information in accordance with this policy. We are registered in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We take your privacy seriously. We will never sell your personal data to third parties, and we only collect what we genuinely need to provide you with the best possible service.
Information We Collect
Information you provide directly
- Name, email address, phone number, and delivery address when placing an order
- Payment information (processed securely — we never store full card details)
- Account login credentials if you create an account
- Messages sent through our contact form or customer support
- Reviews or feedback you choose to submit
Information collected automatically
- IP address and browser type when you visit our site
- Pages visited, time spent, and navigation patterns
- Device type and operating system
- Referring website or search terms that brought you to us
- Cookie data (see our Cookies section below)
How We Use Your Data
We use your personal information only for legitimate purposes that are necessary to run our business and serve you well:
- Processing and fulfilling your orders and deliveries
- Communicating with you about your orders, enquiries, or returns
- Sending you promotional emails if you have opted in (you can unsubscribe anytime)
- Improving our website, products, and customer experience
- Complying with legal obligations and preventing fraud
- Personalising your shopping experience on our site
Sharing Your Data
We do not sell, trade, or rent your personal information to third parties. We may share your data with trusted partners only where necessary:
- Delivery providers — to fulfil and ship your orders (e.g. Royal Mail, DPD)
- Payment processors — to securely handle transactions (e.g. Stripe, PayPal, Klarna)
- Email platforms — to send order confirmations and marketing emails
- Analytics services — to understand how our website is used (e.g. Google Analytics)
- Legal authorities — when required by law or to protect our rights
All third-party partners are contractually obligated to handle your data securely and in accordance with applicable data protection laws.
Cookies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.
Types of cookies we use
- Essential cookies — required for the website to function (shopping cart, login sessions)
- Analytics cookies — help us understand visitor behaviour to improve our site
- Marketing cookies — used to show you relevant advertisements
- Preference cookies — remember your settings and choices
You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you
- Right to rectification — ask us to correct inaccurate or incomplete data
- Right to erasure — request deletion of your personal data ("right to be forgotten")
- Right to restrict processing — ask us to limit how we use your data
- Right to data portability — receive your data in a portable format
- Right to object — object to processing of your data for marketing purposes
- Right to withdraw consent — withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at contact@velvee.co.uk. We will respond within 30 days.
Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.
- All data transmitted between your browser and our site is encrypted using SSL/TLS
- Payment data is processed by PCI-DSS compliant payment providers
- We regularly review and update our security practices
- Access to personal data is restricted to authorised staff only
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Order data is typically retained for 7 years in accordance with UK tax and accounting regulations. Account data is retained until you request deletion or close your account. Marketing preferences are retained until you unsubscribe.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please don't hesitate to get in touch:
Velvee Beauty Ltd
📍 Manchester, United Kingdom
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.